Launch Copy Validator
Product Hunt and WonderLaunch have strict character limits. Paste your copy below to verify it fits and to automatically scan it for spammy marketing buzzwords.
The Indie Hacker Guide to Launch Copy
Your tagline is the only thing most people will ever read about your product. If it doesn't hook them in 3 seconds, they won't click. Here is how to write copy that converts.
What are the Product Hunt character limits?
When submitting a product to a discovery platform, you are bound by strict database limits. You are limited to 40 characters for your Product Name, 60 characters for your Tagline, and 260 characters for your short description.
If you exceed these limits, the platform will physically prevent you from submitting your launch. Writing exactly 60 characters of compelling copy is extremely difficult, which is why real-time validation is necessary.
Why do buzzwords ruin launches?
Early adopters and tech enthusiasts hate corporate marketing fluff. If you describe your product as a "revolutionary, AI-powered paradigm shift", users will assume it is vaporware and immediately scroll past.
The best taglines are brutally simple and explain exactly what the product does in plain English. (e.g., "A faster way to book flights" is much better than "A next-gen AI-powered travel disruption engine").
How to use the Copy Validator
Clean up your marketing copy in three steps:
- Paste your copy: Enter your Product Name, Tagline, and Description into the text boxes.
- Watch the limits: The visual progress bars will turn red if you exceed the 40/60/260 character constraints.
- Face the harsh truth: If you use a banned marketing buzzword, the tool will trigger a red alert. You must rewrite the sentence in plain English to remove the warning.
What words are banned?
Our scanner looks for over 25 highly-cliché marketing terms, including:
- Revolutionary
- Game-changer
- Next-generation
- AI-powered
- Disruptive
- Synergy
- Uber for X / Airbnb for X
Copy validated? Put it to work.
Your tagline and description are perfectly optimized. Submit your product to WonderLaunch and get in front of thousands of early adopters.
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