Ultimate Product Launch Checklist
Don't launch blindly. Use this interactive step-by-step checklist to guarantee a flawless product drop. Your progress is saved automatically.
The Product Hunt Launch Strategy Guide
The most successful indie hackers don't just "drop a link." A successful product launch is a highly coordinated marketing campaign. Here is everything you need to know to launch a startup.
Why do you need a product launch checklist?
Launching a SaaS or digital product on discovery platforms requires juggling a dozen micro-tasks simultaneously.
If your gallery assets are the wrong size, your UTM tracking tags are missing, or you fail to post your Maker Comment immediately after going live, the algorithm will penalize you. A checklist ensures you don't kill your momentum before it even starts.
When is the best time to launch a product?
If you are launching on Product Hunt or WonderLaunch, you should aim to go live exactly at 12:01 AM PST (Pacific Standard Time).
This is when the daily leaderboards reset. Launching at this exact moment gives your product a full 24-hour window to accumulate upvotes, comments, and visibility before the next cycle begins.
How to launch a startup in 4 steps
Follow this proven methodology to dominate the leaderboard:
- T-14 Days (Foundation): Finalize your 60-character tagline, optimize your landing page for conversions, and run a full security/SEO audit using the WonderLaunch tool suite.
- T-7 Days (Assets): Prepare your 16:9 gallery images, record a demo video, and create a pre-launch countdown page to capture early emails.
- T-1 Day (Final Polish): Generate your UTM tracking links, calculate global timezones for your social posts, and draft your Maker Comment.
- Launch Day (Go Live): Hit publish at exactly 12:01 AM PST. Blast your email list, post on Twitter/LinkedIn, and reply to every single comment to boost algorithmic engagement.
How to use this interactive checklist
This tool is completely deterministic and built for privacy. As you check off items in the 4 phases (Foundation, Assets, Final Polish, Launch Day), your progress is automatically saved to your browser's local storage.
You can close the tab, come back a week later, and pick up right where you left off. The progress bar at the top gives you a clear visual indicator of your launch readiness.
Checklist complete? Your next step is launching on WonderLaunch.
WonderLaunch is the fairest directory to launch your product. No pay-to-win mechanics, just a raw chronological feed that rewards great products.
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