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💬  Maker Comment Builder

Maker Comment Builder

The "Maker Comment" is the most important piece of copy you'll write on launch day. Fill out the fields below to instantly generate 3 proven markdown templates.

The Storyteller

Best for indie hackers with a relatable origin story.
Hey everyone! 👋 I'm the maker of [Product Name]. I built this because [I was frustrated by X, so I spent 6 months building a solution.] [It solves the problem by doing Y and Z.] Building this has been an incredible journey, and I'm so excited to finally share it with the community. [Let me know what you think about the UI and pricing!] I'll be hanging out in the comments all day, so please ask me anything!

The Straight Shooter

Best for complex B2B tools that need clear feature breakdowns.
Hi hunters! 👋 Excited to launch [Product Name] today. **The Problem:** [I was frustrated by X, so I spent 6 months building a solution.] **The Solution:** [It solves the problem by doing Y and Z.] **Why it's different:** • It's built specifically for this use case • It's insanely fast • It saves you hours of manual work [Let me know what you think about the UI and pricing!] Would love your thoughts in the comments. I'll be here answering questions all day!

Short & Punchy

Best for simple utilities and fast-scrolling audiences.
Hey everyone! 👋 I built [Product Name] because [I was frustrated by X, so I spent 6 months building a solution.] In short: [It solves the problem by doing Y and Z.] [Let me know what you think about the UI and pricing!] Let me know what you think in the comments! 👇
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The Founder's Guide to the Maker Comment

Writing the first comment on your own product launch is terrifying. You don't want to sound too salesy, but you also need to hook the reader. Here is everything you need to know to write copy that converts.

What is a Maker Comment?

When you launch on platforms like Product Hunt or WonderLaunch, the creator of the product is expected to post the very first comment immediately after the product goes live. This is universally known as the "Maker Comment."

It acts as your personal introduction to the community, explaining the origin story of your product, why you built it, and what you hope to achieve.

How long should it be?

The best maker comments are concise, highly readable, and formatted with heavy markdown (bolding, italics, emojis, and bullet points).

If you write a massive, unformatted wall of corporate text, users will scroll right past it. We recommend keeping it between 200 and 300 words. The best structure follows a simple formula: The Hook, The Problem, The Solution, The Ask, and The Offer.

How to use the Maker Comment Builder

Generate your launch copy in three simple steps:

  1. Answer the core questions: Fill out the form with your origin story, the core problem you solve, what kind of feedback you are looking for, and your launch-day discount code.
  2. Review the templates: The tool will instantly generate three distinct markdown templates (Storyteller, Straight Shooter, and Short & Punchy).
  3. 1-Click Copy: Click the copy button on your favorite template and paste it directly into the comment box on launch day.

Should I offer a launch discount?

Yes. Always. The community on discovery platforms expects special treatment for being early adopters.

Including a promo code (e.g., LAUNCH30) at the very bottom of your Maker Comment drastically increases your conversion rate on launch day. It creates urgency and rewards the community for taking a chance on your startup.

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Comment drafted? Post it live.

A great maker comment sets the tone for your entire launch. Submit your product to WonderLaunch and drop your comment today.

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