Launch Campaign UTM Builder

What is a UTM tracking link?

A UTM (Urchin Tracking Module) link is a standard URL with special tracking parameters attached to the end of it (starting with a ?). These parameters don't change the destination of the link, but they tell analytics tools (like Google Analytics, PostHog, or Umami) exactly where the person clicking the link came from.

If you are an indie hacker launching a product, UTM links are the only reliable way to measure which of your marketing channels actually converts into paying users.

Why use a UTM generator for your launch?

When you drop your product on multiple platforms like Product Hunt, Hacker News, Reddit, and Twitter simultaneously, you need to isolate the data.

Manually typing UTM codes is prone to typos (e.g., using utm_source=twitter in one tweet and utm_source=x in another), which fragments and ruins your analytics dashboard. Our free UTM builder standardizes your links instantly and eliminates human error.

How to use the UTM Builder

Follow these three steps to perfectly track your launch traffic:

1. Enter your destination: Paste the full URL of your landing page into the Website URL field.
2. Select a preset or type manually: Click on one of our 1-click presets (like Product Hunt or Hacker News) to instantly fill out the fields. Otherwise, type your source, medium, and campaign name.
3. Copy and deploy: Click the generated link at the bottom of the tool to copy it to your clipboard. Use this link in your tweets, posts, and directory submissions.

What are the core UTM parameters?

• utm_source (Required): The platform sending traffic (e.g., producthunt, hackernews, twitter).
• utm_medium (Required): The type of channel (e.g., social, directory, email).
• utm_campaign (Required): The specific campaign name (e.g., launch_v1 or newsletter_oct).
• utm_term (Optional): Usually for paid search keywords, but can be used to identify specific audiences.
• utm_content (Optional): Used to differentiate similar links on the same page (e.g., header_cta vs footer_cta).